How to use Snapchat for Business, Creative ways to use Snapchat in your Social Media Marketing Plan
Ask people to add them or follow them on Snapchat and the used a creative way to get them to come into their store.
Snapchat is a mobile messaging app the creates a snap (which can be a video or photo) that only last for 24 hours. So when a customer followed or added them as a friend on Snapchat they sent them a message known as a snap giving them a secret password that they could use to get a special offer without having to show anything at the store.
The method created lots of engagement.
There is no automation for Snapchat and it is in real time. Which makes it difficult to scale but it is very social and one of the fastest growing social media platforms in the world.
Other ways to use Snapchat include
Snapchat’s ephemeral nature makes it the perfect fit to advertise limited-time-only events. Make it part of your next event to give fans the inside scoop.
Use These Tactics in Your Own Snapchat Marketing
Snapchat is still a new environment for business but there are plenty of opportunities if you follow these tips:
Know your audience. As with any marketing campaign, success starts by knowing your audience. When you know who they are and what they want, you can connect with them more easily. Connection is especially important on Snapchat, where you have just seconds to make an impression.
Create memorable content. When you have only a few seconds to get your point across, you have to be memorable. Don’t be afraid to stand out with positive, brand-building content. Tell the public who you are and what you stand for.
Share your personal stories. Snapchat isn’t about pitching a faceless brand. The demographic you’re reaching, 18- to 24-year-olds, loves personal stories. Give your snaps personality and share personal tidbits.
Use exclusivity. Coupons, promotions, and sneak-peek offers get a lot of traction on Snapchat. Exclusivity sells well on this platform. 16 Handles used it to give away yogurt coupons. Acura got consumers to view their new cars from an exclusive offer. Depending on wording, anytime you create an aura of scarcity or exclusivity around an offer, you’ve got a better chance of gaining attention on Snapchat.
Be authentic. Brands that share authentic stories fare best on Snapchat. Be yourself, and share your core brand values. Too much scripting ruins the spontaneity of Snapchat and makes your presence feel too much like advertising.
New social media marketing platforms like Snapchat turn conventional marketing upside down. Instead of sharing gorgeous product photography, you’ve got to focus on the immediate and personal. Rather than direct consumer actions, users set the pace and direction.
It can take a little getting used to, but with some practice, you too can use Snapchat to boost your brand.
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